How do I prepare for a brand shoot?
Prepare for a brand shoot by defining your visual goals, selecting locations, and coordinating outfits that reflect your professional identity. Ross Nixon Photography provides editorial brand imagery across Edinburgh and Scotland.
Preparing for a brand shoot requires a clear understanding of your business values and how you want your audience to perceive you. The most effective preparetion starts with a mood board or a shot list that identifies the specific platforms where the final images will be used, such as your website headers, Instagram feed, or LinkedIn profile. You should select three to four distinct outfits that offer variety while maintaining a consistent colour palette. At Ross Nixon Photography, I recommend vetting your locations for lighting and accessibility well in advance. Having a clear plan ensures that on the day of the session, we can focus entirely on capturing productive, high-quality editorial content that serves your marketing needs for months to come.
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Questions people ask
- What should I wear for my brand photography session?
- Choose clothing that aligns with your professional role but also offers a bit of variety. I suggest one formal outfit, one smart-casual option, and one that is more relaxed. Stick to solid colours or simple patterns, as busy prints can be distracting and date quickly. Ensure your clothes are ironed and fit well. Bringing a few accessories like jackets or glasses can help change your look quickly between setups.
- How long does a typical brand shoot take?
- A standard brand shoot usually lasts between three and six hours. A half-day session is generally sufficient for a single location and three outfit changes. If your brand requires multiple locations across Edinburgh or has a long list of specific product shots, a full-day session is more appropriate. We work at a steady pace to ensure we get the variety needed without rushing the technical execution.
- Do I need to hire a professional hair and makeup artist?
- While not mandatory, professional hair and makeup can significantly improve the final result by ensuring you look polished under camera lights. It reduces the time spent on retouching skin textures and prevents shine. If you choose to do your own, keep it natural and brings supplies for touch-ups. I can recommend several reliable Edinburgh-based artists who specialise in clean, natural looks suitable for professional brand photography.
- Can we shoot at my office or place of work?
- Yes, I prefer shooting at your actual place of work as it provides the most authentic context for your brand. If your office is small or lacks natural light, we can supplement with portable lighting or use a hired studio space. We will discuss the suitability of your workspace during the initial consultation. Often, we combine workplace shots with outdoor portraits nearby to give your gallery a broader range of visual interest.
- How many images will I receive from the shoot?
- For a half-day brand session, you typically receive between 40 and 60 fully edited, high-resolution images. A full-day session usually results in 80 to 120 images. I focus on quality over quantity, ensuring every image delivered is usable for your marketing. The final selection will include a mix of portraits, action shots of you working, and detail shots that help tell the story of your business.
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